Understanding the Convergence of Media Systems and...

Understanding the Convergence of Media Systems and Political Communication in the U.S. and Western Europe A powerful trend is clearly underway in the direction of greater similarity in the way the public sphere is structured across the world. In their products, in their professional practices and cultures, in their systems of relationships with other political and social institutions, media systems across the world are becoming increasingly alike. Political systems, meanwile, are becoming increasingly similar in the patterns of communication they incorporate. We will explore this trend toward global homogenization of media systems and the public sphere, focusing particularly on the relations†¦show more content†¦Schiller, 1969, 1976; Boyd-Barret, 1977). It saw homogenization as a result of cultural domination. The global expansion of mass media industries based in advanced capitalist countries and particularly in the United States resulted in the destruction of local cultures and their replacement by a single, standardized set of cultural forms tied to consumer capitalism and American political hegemony. Europe occupied an ambiguous middle position in this literature. European media were seen as part of the dominant Western cultural influence on developing countries; at the same time, the early cultural imperialism literature also raised the issue of U.S. influence over European culture. The idea that media system change can be understood as a process of Americanization is still very much alive, and there is obviously much truth to it. American programming still dominates many media markets, in some industries--film for example--perhaps as much now as ever before. And at a deeper level, moreover, in terms of the kinds of media structures and practices that are emerging and the direction of change in the relation of media to other social institutions, it is reasonable to say that homogenization is to a significant degree a convergence of world media toward forms that first evolved in the U.S. The U.S. was once almost alone amongShow MoreRelatedFamily Tree19118 Words   |  77 PagesTREE OF THEORIES, METHODOLOGIES AND STRATEGIES IN DEVELOPMENT COMMUNICATION Silvio Waisbord, PhD Prepared for The Rockefeller Foundation INTRODUCTION This report presents a family tree of theories, concepts, methodologies and strategies for change in the field of development communication. It presents a chronological evolution and comparison of approaches and findings. 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